Thursday, 6 September 2018

Macro Level Trends - Cultural Capital - Goodwood Revival: Inspirational History, Not Histrionics




The West now exists at a time of mainstream 'culture-jamming', wherein false news has become the norm, specific tribes look more than ever to old and new media that validates innate ideologies, and the media's pretence of inter-cultural harmony actually masks a reality of separation.

Stand back from the crowd and the 'social pawns' of the far left and alt-right, both knowingly or unwittingly used, whether under the pretext of 'equality' and 'fight for rights', or alternatively, to invigorate a 'New Enlightenment' under which the extremes of Post-Modernism perieshes.

[NB. here in North London, the social machinations of portions of the 'middle-left' through 'collusion cliques' are constant, transparent and repugnant; the consequence of overt socio and psycho intellectualism. So much so, it makes the teachings of the 'middle-right', as seen by over zealous junior managers, appear downright naive].

The social anti-dote to such destructive 'culture jamming'?...

...Jam with culture....some clotted cream, scones, and pot of Earl-Grey.

As regards the culture, what better than a 'slice' of socially observant Jamiroquai, a soupçon of Japan's Jam Orchestra and just a little bit of Duke Ellington's C Jam Blues.

British sensibilities should to be rediscovered by the urbanite masses, beyond the immediate, but now ageing, appeal of hipster beards, storyboard 'ink', craft beers and ever more idiosyncratic curios; or the inner-city aggrevation of of 'grime and drill' or bling-laden tropes of modern  R and B.

Thankfully, such answers can be found once again in the provinces.

This weekend, Britain's South Downs, one of the grandest houses and a the very sociable Lord March plays host to the Goodwood Revival. An event that has become not only a 'must-do' for many on their annual calendar, but a veritable central pillar of the UK's own culture industry.

Whilst English Heritage and the National Trust do fine work in maintaining and conserving an archetypical Britain that dates back to the Middle Ages, with buildings and landscapes of utter beauty, for good reason (even with re-enactments etc) much appears as if preserved in aspic; and inevitably typically pre-dates the 20th century.

In contrast, it has been the very dynamism of Goodwood that has fuelled its popularism.

The modern event is construed as having its origins as the initial get-together of the automotive cognoscenti, as an amateur's haven to race yesteryear BRM's, Coopers, Maseratis and other single-seaters soon followed by second and third tier coupe and saloon racers with their E-Types, Shelby Cobras, Listers and big Galaxies, Mk2s and the gaggle of little Austins, Morris's and badge-engineered Rileys, et al.

A world almost mythologically derived, akin to the Aristocratic back-story of the real Edwardian Chitty Chitty Bang Bangs, merged with the tireless mechanical efforts of the fictional Caractucus Potts. Those origins the antithesis of 1990s class obsessed Britain, about a meeting of minds rather than social strata, where the owner of a V12 Ferrari 330 could talk about compression ratios, advanced ignition timing or four-wheel drifting with the owner of a humble Austin-Healey Sprite.

Well, the beginnings may not have been quite as mythological, perhaps a lot more considered; but brilliant events management and a world of goodwill mean that the myth soon became reality, and so much more.

From reality to hyper-reality as prescient moments in Britain's social history became condensed into 3 wonder-packed days.

With so much rich social history to draw from, the 1948-1966 timespan accorded to the cars (reflective of the track's own previous lifespan) became simply tokenistic  yesteryear, as regards all that happened 'track-side' and far beyond. As with the inclusion of WW2 to both evoke the national spirit and need for modern globalism; the raft of Allied memorabilia joined at times by vehicles and planes from the Axis powers.

After the fall of Communism, the Goodwood Revival became an instrument of Britain's internationalist soft-power; whilst simultaneously re-connecting new generations of its own increasingly diverse peoples to the historical heartland.

But what was/is the events attraction? It appears to be the paradox of of 'realism in escapism'.

For the drivers and vehicle owners, the heart of the Revival Meeting itself consists of the classic car's loud pops and bangs, the smell of new and burnt Castrol oil, the visceral feeling of open-cockpit or closed-cockpit speed – the open with bugs on goggles and in teeth, and the roles reversed in closed cockpit, as the driver becomes the the 'bug in a rattling tin'.

Its where the need to be uber-rational meets the uber-emotional, such as when deciding on a ' late apex dive across' to take an inside line against another, or the in-situ mechanical assessment required to ascertain whether a whisp of white (not blue) smoke from the tailpipe means the head-gasket will last another race before a rebuild. Is where 'mind and matter' meet, and more realism is gained in the activity of weekend escapism.

[NB Doing so encapsulates the 'living in the moment' mentioned in the previous weblog, and the mantra espoused by 'Zen and the Art of Motorcycle Maintenance'].

For the attendant crowd, the heart of the Revival Meeting is to a degree the excitement of what happens on the track, but more so, personal travel through an apparent time-warp into a very well staged former period.

One that merges in the hyper-real manner, aspects of the real, such as vintage clothing and else, with the fictional, such as the nuanced and deliberate recreation of Best of British film plots.

Per nuance, by chance there may be a svelte, caddish figure stood by a Bentley Speed 6, that just might conjure-up the scene from 'The Fast Lady', as the charming but slippery salesman (Leslie Phillips) convinces the overly rational Scottish anti-hero (Stanley Baxter) to swap his bicycle for the car, in his bid for a fair maiden.

[NB In the spirit of the Revival, a little something for the Gentleman, and some ladies,...take a look on youtube at 'The Fast Lady - UK Trailer' (CarryOn Trailers)....wait until 2mins 12 secs, and enjoy a demure momentary thrill that sums up a romantic sexiness that beats modern porn by a country mile].

Or perhaps at Goodwood one might stumble upon the likeness of a young Stanley Baker (not Baxter) stood by an old Foden, ERF or Leyland truck, in an oil-stained shirt, sleeves high-folded with a packet of unfiltered Capstan, looking tough; a moment then from 'Hell Drivers'.

But far more likely for most will the momentary transcendence into the cinema screen or onto a long-lost Pinewood film-set, as with the brilliant previous efforts of 'Carry On Cabby'.

More subtle but arguably even more immersive are the efforts to recreate the environments of the byegone everyday, a form of very specific 'deconstruction for reconstruction', as with a 1960s Tesco shop, or branded car dealership; the verisimilitude enjoyed given the play on the senses.

Vitally, it is the rich tangibility of the vintage items that populate the foreground, amongst the backdrop of plywood constructed scenes, that provides emotional meaning.

Those surviving (and even well reproduced) items, whether vehicles, clothing, accessories, auto-jumble, etcetera, actually feel materially different to our senses than that of our modern everyday, and not just because they may be musty.

It's the quality of materials and manufacture, the weight and longevity, that feel so different to how supposed quality is represented and experienced today.

Whilst undeniably modern vehicles are better 'all rounders' when in use, regards driveability, fuel efficiency, crash absorption etc, the senses received them as less substantive and so 'less'.

Engineering techniques to improve the perception of quality abound, from 3mm shut-lines to steering-wheel stitching patterns and spacing to acoustic tuning; but the necessary high-rationalisation of vehicle engineering for cost, weight, manufacturing and performance purposes – the centre-grounds of modern QFD – have altered the innate character of the car.

This philosophy started at Ford of Britain in the late 1950s with 'Project Cardinal' (which morphed into the 1962-66 Ford Cortina Mk1) and thereafter further rationalised by its Ford of Germany counterpart on Mk2 and Mk3/Taunus. So providing for mutual technical learning for each camp, and so circularity of savings; leading to the integration of Ford of Europe.

Hence the original Cortina (and US/Australian Falcon/Futura) provided for a step-change in Design Methods; soon copied by GM and Chrysler and taken to extremes by the Japanese with Sigma 6 and Kanzai. And these products introduced a new Modernist age, one which itself - as with the film 'Made in Dagenham - has inevitably yet ironically become an historical snapshot in its own right. 

But with such sleekness also came the loss of high tactility and confidence inspiring 'build-quality' and the long-lasting emotional connection of the buyer/owner/user to his/her vehicle.

As product cycles sped-up, marketing campaigns ran and components failed near their 4-year designed lifespan, so the commercial strategy of 'Inbuilt Obsolescence' expanded further, from its 1950s origins to become the fundamental basis of 20th century consumerism.

This is why in this period the Rover P6 was such a hard car to get right on so many levels for the Wilks Brothers. Since they had to try to combine and balance: America's cost-down engineering methods, France's demonstrated technical sophistication whilst still retaining the Best of British Rover's build-quality, for both the diverse demands of domestic sales and export orders.

Hence, the Goodwood Revival isn't just a grand day out, nor simply 'living history', portrayed through brilliant characterisation.

It illustrates the paradigm shift in a rarely available 'compare and contrast' manner, the watershed period between 1948 - 1966 when Britain itself was innately remoulded by the challenges and opportunities of new internationalism and its direct effects upon the commercial imperative.

To end, a toast...

“To the death of 'culture-jamming' and all negatively associated with it”

and instead,

“To culture with jam, clotted cream, scones, a pot of early grey and a 'slice' of jamiroquai...
...to meaningful national reflection, a new age of creativity and sound macro and micro financial stewardship ...and substantive commercial-industrial transformation”

And how about a 'laugh-a-minute' government funded remake of 'The Fast Lady'?..just to inspire!