Niki Lauda (1949 - 2019)

Professionalism















(NB a prime example of the preponderance of modern hyper-normalised 'bullshit', especially prevalent when the top of the Hollywood set 'call-out' the corporate Hollywood practices that made them phenomenally rich.

See the Jerry Channel YouTube clip of Will Ferrell and Jerry Seinfeld driving around in a blue Plymouth Superbird (the pinnacle of 'blue-collar' racing, itself now a toy of the super-wealthy).

The utter irony.

Though rich himself, Niki Lauda was simply what he was, and was no doubt appalled by the way bullshit is plied over bullshit today in an attempt to appear genuine .

Lauda's unreconstructed face and demeanour demonstrated his forthright character, the very antithesis of today's media and social-media spread social falsity.

No true 'unreconstructed man' - in the post-modern parlance - ever drove a 'down-home' , 'good ol' boy's ' Superbird whilst wearing a suit. Perhaps a pair of 501s with those 426 cubic inches. Less Brooks Brothers, more Garth Brooks).

Niki would have laughed inwardly to himself at such obvious "bullshit".